I don't usually Skype. I've used it once, but my boyfriend had to leave instructions: 'This is how you Skype me.' We do it for the business, of course - we have the site and trade online - but, personally, I'm not passionate about it.

I'm a bit of a digital imbecile.

I have always been clear about what I wanted to do and who I wanted to dress. However, you need that business sense to help direct your talent. Because at the end of the day, you are selling clothes, and that is the reality which we live in.

We know what the customer wants, and so we're buying in a totally different way.

The last thing I want to appear is remotely jaded or bitter, which it could come across the wrong way.

We're not waiting for the fashion cycle to have 180 buyers come in and see the collection and go, 'We like it, we'll buy it, and we'll have it in June.' The only one we're selling to is Net-A-Porter, and the rest is through our site.

You can't deny the experience of a store. It's fantastic if you're a global brand and you've got the power or the funds to support that bricks-and-mortar space, but we certainly weren't and aren't.

My mum has always been a huge inspiration for me and my work. She loves fashion and has always been so supportive.

My womenswear line would translate well into childrenswear.

I wanted to create a collection of leather handbags which would not only reflect the brand's DNA but also appeal to a busy cosmopolitan woman.